The Wizarding World of Harry Potter: Diagon Alley & London Embankment

The Wizarding World of Harry Potter: Diagon Alley opened officially on July 8, 2014 and features a variety of carefully recreated shops, restaurants and entertainment situated throughout Diagon Alley and the adjacent areas of Horizont Alley, Carkitt Market and Knockturn Alley.  The featured attraction is Harry Potter and the Escape From Gringotts – a multi-sensory, multi-dimensional journey that combines an indoor roller-coaster with a 3D dark ride themed around an incredible adventure  where riders navigate their way through the perils of the Gringotts vaults and encounter many familiar friends and foes.

After exploring the London Embankment – which includes a row of landmark building facades for King’s Cross Railway Station, Charing Cross Rd Sandringham Building (with Screed & Sons Bookshop), Leicester Square Underground Station (with “Record Shop”), Wyndham’s Theatre, Grimmauld Place, plus a courtyard featuring the Statue of Eros from Picadilly Circus and a full-sized replica of the Knight Bus from Harry Potter and the Prizoner of Azkaban – you walk “through” the secret brick wall and are instantly transported into Diagon Alley.  Everywhere, music from the films and thematic sound effects are playing, the air is “cooler”, it smells wonderful, and it is common to see adults and children alike moved to tears. There is literally magic happening everywhere – some ongoing as set pieces, some as performance art and some provoked by muggles, wizards and witches possessing the new interactive wands that enable spells to be cast upon specific magical objects throughout the area.

Below, are several photo galleries with detailed captions.

Visit our separate photo gallery featuring Diagon Alley at night!

Exteriors & Environment

London Embankment

Diagon Alley

Shops & Restaurants

The Leaky Cauldron
Step inside the famous Diagon Alley pub and fill up on traditional British food including cottage pie, fish and chips, and bangers and mash. And of course, you can enjoy a frothy Butterbeer.

Madam Malkin’s Robes For All Occasions
Shop for a variety of wizardwear such as a selection of authentic wizard’s robes, character costumes and more.

Eeylops Owl Emplorium

Florean Fortescue’s Ice-Cream Parlour
Guests looking for something on the sweeter side can visit this Diagon Alley ice-cream shop for frozen treats in interesting and unique flavors like strawberry and peanut-butter, Butterbeer and many others.

Quality Quidditch Supplies
Purchase your Quaffle balls, Quidditch brooms, Quidditch apparel and team souvenirs.

Weasleys’ Wizard Wheezes
Fred and George Weasleys’ colourful shop offers a cornucopia of magical jokes, tricks and toys including Pygmy Puffs, U-No-Poo, Skiving Snackboxes, and more.

Ollivanders Wand Shop
This is where young wizards come in search of their most essential wizarding supply: their wand. Inside, towering walls reveal thousands of wand boxes stacked to the ceiling. And inside each box, a wand is waiting to choose a wizard.


The Wizarding World of Harry Potter: Knockturn Alley